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Repeat whenever someone says “this is just the beginning.”\u003cbr\u003e\u003cstrong\u003eSIDE EFFECTS\u003c\/strong\u003e: Premature celebration, price-target inflation, browsing cars before taking profit.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e\u003cstrong\u003eTO THE MOON.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThat was the entire strategy.\u003c\/p\u003e\n\u003cp\u003eNo complicated model.\u003c\/p\u003e\n\u003cp\u003eNo twelve-page thesis.\u003c\/p\u003e\n\u003cp\u003eNo downside scenario.\u003c\/p\u003e\n\u003cp\u003eJust a chart going up and a collective agreement not to ask difficult questions.\u003c\/p\u003e\n\u003cp\u003eFor a while, it looked genius.\u003c\/p\u003e\n\u003cp\u003eThen gravity updated the terms.\u003c\/p\u003e\n\u003cp\u003eTO THE MOON is for everyone who watched a rocket leave the launchpad, mentally spent the profits, and discovered somewhere around re-entry that selling was apparently part of the process.\u003c\/p\u003e\n\u003cp\u003eNobody mentioned that part.\u003c\/p\u003e\n\u003cp\u003ePrinted on THE STANDARD — 180GSM \/ 5.3 oz with a classic regular fit built for everyday wear. Straightforward, comfortable, and suitable for every stage of the journey from “we are so early” to “I’m holding long term anyway.”\u003c\/p\u003e\n\u003cp\u003eDestination: unchanged.\u003c\/p\u003e\n\u003cp\u003eArrival time: indefinitely postponed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTANDARD PROCEDURE.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e— REKTWEAR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eSPECS\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• 180GSM \/ 5.3 oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Classic \/ regular fit\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• THE STANDARD — T1 construction\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• TO THE MOON graphic\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Everyday unisex silhouette\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFIT\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Classic regular fit with a more conventional silhouette than THE HEAVY, THE SUPER or THE ULTRA.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Stay true to size for the intended fit. 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